David manages the McCafferty Team’s social media channels and markets properties on Facebook, Instagram, LinkedIn, and YouTube. He strategically creates and edits content with the latest trends in mind, ensuring that each one of Amy and Eric’s listings attains the highest level of visibility possible. He works closely with the team to coordinate print advertisements to be featured in local publications such as Saratoga News, Los Gatos Weekly Times, Los Gatos Magazine, and Gateway Magazine. Once a property is live on the Multiple Listing Service, David initiates an email marketing campaign to promote the listing to all South Bay and Golden Gate Sotheby’s International Realty agents. While the property is on the market, David continues to promote the listing and monitor the online presence. He works closely with Amy and Eric to ensure the property is reaching the target audience while maximizing global exposure.